Located in the heart of Atlanta’s vibrant Little Five Points neighborhood, stands as one of the city’s most beloved venues for live entertainment. Variety Playhouse From indie rock and jazz to comedy shows and theatrical performances, this historic venue blends old-world charm with state-of-the-art acoustics, offering an unforgettable experience for both artists and audiences. Whether you’re a local music lover or a visitor exploring Atlanta, a night at Variety Playhouse is an essential experience.
History and Background
Variety Playhouse boasts a rich history dating back to 1940. Originally opened as a movie theater known as The Euclid Theatre, it entertained Atlantans with motion pictures during Hollywood’s golden era. The theater eventually closed its doors as cinema attendance declined and television gained popularity. In the 1980s, the space was reimagined and reborn as Variety Playhouse, transitioning from film to live performances. Since then, it has hosted an eclectic mix of acts across genres.
Over the decades, Variety Playhouse has carved out a reputation as a cultural cornerstone in Atlanta’s music and performing arts scene. While maintaining the building’s Art Deco architecture and historic character, the venue has undergone several renovations to modernize its amenities without compromising its classic appeal.
Location and Accessibility
The venue is situated at:
Variety Playhouse
1099 Euclid Ave NE,
Atlanta, GA 30307
Nestled in Little Five Points, one of Atlanta’s most eclectic and artsy districts, Variety Playhouse is surrounded by quirky shops, vintage boutiques, craft beer pubs, and vegan eateries. It’s easily accessible via major roads and public transportation. If you’re driving, there are several paid parking lots nearby, and street parking is available, though it can get competitive on event nights.
Nearby Attractions
- The Vortex Bar & Grill – Known for its outrageous burgers and edgy décor
- Junkman’s Daughter – A massive alternative superstore for clothing, accessories, and gifts
- Criminal Records – One of Atlanta’s best vinyl and comic book stores
Whether you’re planning to pregame before the show or unwind afterward, Little Five Points offers ample entertainment options to complement your visit to Variety Playhouse.
Venue Layout and Seating Options
One of the standout features of Variety Playhouse is its unique hybrid seating arrangement. The space accommodates around 1,000 guests, making it large enough to draw national touring acts, yet intimate enough for fans to feel connected to the performance.
The layout includes:
- General Admission Standing Room near the front of the stage
- Theater-Style Seating in the mid-section
- Balcony Seating offering elevated views
- Booth Seating near the rear for those seeking comfort
This configuration allows Variety Playhouse to cater to a wide range of events and audiences. Whether you prefer to stand and dance or relax in a seat, you’ll find an option that suits your style.
Acoustics and Production Quality
Variety Playhouse is highly praised for its excellent acoustics and sound engineering. Musicians and fans alike consistently commend the venue for its clarity and volume balance, no matter where you’re seated. This makes it an ideal spot for artists who care deeply about how their music is experienced.
The venue is also equipped with professional lighting systems, ensuring that both visual and audio elements of any show are world-class. The production quality helps elevate every performance, whether it’s an intimate acoustic set or a high-energy rock concert.
Events and Performances
From Grammy-winning artists to up-and-coming indie bands, Variety Playhouse hosts a diverse calendar of events. Musical genres represented include:
- Indie Rock
- Folk and Americana
- Jazz and Blues
- Hip Hop
- Electronic and Synth-Pop
- Country
- World Music
In addition to music, the venue regularly features comedy nights, spoken word events, film screenings, and community fundraisers. Some of the past performers who have graced the stage include:
- St. Vincent
- Neutral Milk Hotel
- Kamasi Washington
- The Mountain Goats
- Kurt Vile
- Chelsea Handler
- Marc Maron
Tickets and Box Office
Tickets for shows at Variety Playhouse can be purchased:
- Online via their official website or Ticketmaster
- At the box office (open on show days)
- Through authorized resale platforms
Ticket prices vary based on the artist and seating selection. It’s recommended to buy tickets in advance, as many shows sell out quickly, especially on weekends.
Food, Drinks, and Amenities
Variety Playhouse offers a full bar with a wide selection of craft beers, cocktails, and non-alcoholic beverages. While there isn’t a full kitchen on-site, you’re welcome to grab a bite before or after the show at one of the many local eateries.
Additional amenities include:
- Clean restrooms
- Merchandise tables for artist gear
- Friendly, knowledgeable staff
- ADA accessibility for guests with mobility needs
The venue fosters a safe, inclusive environment where everyone—from diehard fans to casual concertgoers—feels welcome.
Why Variety Playhouse Stands Out
In a city with no shortage of entertainment venues, Variety Playhouse sets itself apart in several key ways:
1. Historic Charm Meets Modern Comfort
Few venues manage to preserve their historic identity while integrating modern sound and lighting systems. Variety Playhouse strikes this balance beautifully.
2. Intimate Yet Spacious
Its mid-size capacity offers the perfect compromise between intimacy and crowd energy. Fans can experience their favorite artists up close without the impersonal vibe of larger arenas.
3. Diverse Programming
Whether you’re into indie music, stand-up comedy, or jazz fusion, there’s always something worth seeing on the calendar.
4. Prime Location
Located in one of Atlanta’s most interesting neighborhoods, Variety Playhouse offers easy access to great food, shopping, and nightlife.
Tips for First-Time Visitors
- Arrive early to find good parking and explore Little Five Points.
- Check the seating map when purchasing tickets to choose your preferred view.
- Follow the venue on social media for last-minute ticket releases and show announcements.
- Bring ID if you plan to purchase alcohol.
- Review the bag policy—like many venues, oversized bags may be prohibited.
Conclusion
Variety Playhouse is more than just a music venue—it’s a piece of Atlanta’s cultural fabric. With its rich history, stellar sound system, and diverse programming, it continues to be a go-to destination for unforgettable nights out. Whether you’re a longtime local or a first-time visitor, a show at Variety Playhouse delivers the perfect mix of nostalgia, quality, and community.
So next time you’re planning a night in Atlanta, check out the lineup at Variety Playhouse. You might just discover your new favorite artist—or fall in love with a historic venue that captures the soul of the city.